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Catchbase documentation

Catchbase is the Apple Ads platform from Phiture. It connects to your Apple Ads account, your Mobile Measurement Partner, and App Store Connect, and uses that data to run automated bidding, discover new keywords, reallocate budget across campaigns, and measure incrementality. These docs cover everything you can do in the product.

Where to start

  • New to Catchbase: begin with Introduction, then work through Getting started to create your organization and connect your accounts.
  • Setting up integrations: see Integrations for Apple Ads, MMP (Adjust, AppsFlyer), and App Store Connect.
  • Managing campaigns: see Campaigns for ad groups, keywords, and day-to-day campaign work.
  • Turning on automated bidding: see Bidding Model for how the bidder works, what to set as the objective, and how to monitor it.
  • Running an incrementality test: see Incrementality from overview to reading results.
  • Investigating a metric: see the Metrics glossary and Data freshness.
  • Something looks wrong: start in Troubleshooting.

Sections

  1. Introduction — what Catchbase is, key concepts, how the pieces fit.
  2. Getting started — sign up, create an organization, invite your team, connect Apple Ads.
  3. Integrations — Apple Ads, MMP, App Store Connect.
  4. Campaigns — campaigns, ad groups, keywords, and bulk actions.
  5. Bidding Model — automated bidding, objectives, guardrails, monitoring.
  6. Keyword mining — discovering keywords, scoring, automations.
  7. Budget allocation — reallocating spend across campaigns.
  8. Incrementality — designing, running, and reading incrementality tests.
  9. Creative Studio — Custom Product Pages and ad variants.
  10. Analytics — dashboards, filters, and the metrics glossary.
  11. Data — sources, freshness, cohorts, revenue attribution.
  12. Admin and settings — organization, users, billing.
  13. Reference — glossary, permissions, FAQ.
  14. Troubleshooting — common symptoms and fixes.

More reading

For deeper methodology articles and recent writing on Apple Ads, machine learning, and experimentation, see the Catchbase blog.