Campaign groups
A campaign group is one Apple Ads organization. Every campaign lives inside exactly one campaign group, and the URL for a campaign always names the group it belongs to. This page explains what a campaign group represents, how roll-up stats work, and how to navigate between groups.
What a campaign group represents
When you connect Apple Ads, Catchbase imports each Apple Ads organization your account has access to. Each one becomes a campaign group, with:
- The numeric Apple Ads organization ID.
- The organization name as shown in Apple's Ads UI.
- The reporting timezone and native currency for every campaign under it.
- An active state: whether Catchbase is managing this campaign group at all. A group can be present but inactive, which means its campaigns appear in the list but are not optimized.
A single Apple Ads integration can contain multiple campaign groups, and all of them can be active at once. Accounts that split their Apple Ads organization for reasons such as a separate legal entity or a per-region setup will see every matching group under the same integration, each one independently activatable.
Roll-up stats
The campaigns list shows every campaign across every campaign group in one table. Performance columns (impressions, taps, installs, spend, CPA, ROAS) are per-row.
The currency and timezone on the group matter for reporting. When you compare ROAS across two groups on different currencies, the numbers are in each group's native currency, not a unified one. If you operate more than one campaign group, keep that in mind when reading roll-ups on the all-campaigns list.
Activating a campaign group
New groups arrive from Apple Ads in an inactive state. An admin activates the group before any campaign inside it can be managed by Catchbase. Activation happens once during onboarding and rarely needs to change after that. You can activate or deactivate any individual group; deactivating stops bidding across every campaign in the group at once.