User roles and permissions

Catchbase uses three roles to control who can see and change what inside an organization. This page describes each role at a capability level, enough to decide which role to give a teammate. For the complete permission-by-permission table, see the Permissions reference.

The three roles

Admin

Admin has full control of a single organization. An Admin can:

Create, refresh, and delete Apple Ads, MMP, and App Store Connect integrations.
Invite, remove, and change roles for teammates.
Manage billing through the Stripe billing portal.
Create, update, and delete campaigns, ad groups, keywords, budget allocations, incrementality tests, and discovery automations.

Every organization needs at least one Admin. Make the account owner an Admin during onboarding.

Editor

Editor can configure and operate most of the product but cannot change integrations destructively, cannot manage the team, and cannot manage billing. An Editor can:

Read and update Apple Ads and App Store Connect integrations, but not delete them.
Create and update campaigns, ad groups, keywords, budget allocations, incrementality tests, and discovery automations.
Read MMP integrations but not add, update, or delete them.

Editor is the right default for practitioners who run campaigns day to day.

Viewer

Viewer is read-only. A Viewer can:

View organization details, users, campaigns, ad groups, keywords, campaign groups, budget allocations, incrementality tests, and discovery automations.
Read MMP integration status.

Viewer cannot create, update, or delete anything, and cannot see Apple Ads integration details. Use Viewer for stakeholders who need visibility without edit rights.

Choosing a role

Pick Admin for account owners, finance contacts, and anyone who needs to manage the team or billing.
Pick Editor for campaign operators and analysts who configure targets, bids, keywords, and tests.
Pick Viewer for executives, finance partners, or cross-team reviewers who only need to see results.